Why the Big Boxing Day Bounce is Great News for Home Sellers
Picture the scene - it’s the day after the night before… Boxing Day!
The presents are all open, the wrapping all recycled, visitors entertained and time for a bit of festive telly. Or is it?
December 26 is traditionally a time when people relax and breathe a little easier knowing that Christmas Day has passed.
And while people would often use the day off as chance to lounge around watching Only Fools and Horses repeats or the original Wizard of Oz for the 48th time, the digital age sees us doing something different.
A lot of people will be sitting on their sofas, spending their downtime searching for things on their smartphones and tablets and according to statistics from property portal Rightmove more than 25million pages featuring homes were visited on their site during last year’s Boxing Day.
In 2018 Rightmove saw an increase in page views on their site of over 230% between Christmas Day and New Year’s Day.
.....That’s a staggering amount with high visitor numbers being reported by all the property portals, making it the busiest day of the year for people looking for new places to call home.
But what causes the Big Boxing Day Bounce of visitors onto these sites?
Well, the festive ‘free-time’ is a period when many people realise a few things that the business of daily life masks such as:
Their home is too small to entertain visitors comfortably.
Or too big as the kids have flown the nest and the available space seems wasted.
Or that they're too far away from loved ones (or too close in some cases).
These thoughts and emotions drive the Big Boxing Day Bounce, and that’s why putting your property on the market before the Christmas break is a very smart move especially when you time your marketing to start online on Christmas Eve.
This savvy sales approach means you do not need to be disturbed during the holidays but WILL benefit from your home being seen by the biggest possible buying audience.
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